Adam Sutherland


Public Sector Lead – Generative AI Innovation Center

Adam leads the Public Sector strategy team for the Generative AI Innovation Center (GAIIC). With a focus on accelerating the successful deployment of Generative AI workloads for federal (including DoD and NatSec), SLG, FedFin, EDU, and NPO customers. The GAIIC works hands-on with customer to build proof of concepts as a step towards scalable deployments.
Before joining AWS Adam was the CEO of AppTek – a neural network speech recognition and machine translation company in Virginia with multiple DoD/NatSec customers. Adam led the expansion within government as well as into media and contact centers.
As senior vice president of global strategy and business development at National Geographic, Adam led global strategic and corporate development efforts across digital, publishing, travel, games, and commerce. Adam created and led the international expansion program.
With Discovery Communications and Travel Channel, Adam led the strategic shift into new areas beyond television. Including digital partnerships, M&A and the Travel Channel Academy.
Prior to Discovery, Adam lived in Asia for 11 years, where he held several regional positions. Most recently, he was the Regional Managing Director for Nokia & IBM with Ogilvy & Mather, based in Singapore.
Adam was the Managing Director for Discovery Online Asia, worked with McKinsey & Company, and was Vice President of International for Encyclopedia Britannica.
He holds a BA in East Asian Studies and Business Administration from the University of Illinois, an MBA from the University of Chicago, and is fluent in Japanese.

9:55 AM - 10:20 AM

MAY 2, 2024 Schedule

Session 2: Generative AI - From Concept to Execution

Generative AI is at our fingertips like never before, but the practical execution requires strategic implementation. In this session, creators of the tools that enable generative AI will give their guidance for bridging the gap between ambitious goals and hands-on application.